BSBMKG414
Undertake marketing activities (Superseded)
Note: BSBMKG414 is superseded by BSBMKG433
This unit is an accredited training resource consistent with the Nationally Recognised Training requirements for Vocational Education and Training (VET) and is ideal for Registered Training Organisations (RTOs) in Australia. It consists of Learning Resource Material (instructional theory), an Assessment Workbook, and information about assessment mapping to the Performance Criteria, Knowledge Evidence, and Performance Evidence requirements of this accredited unit.
Our BSBMKG414 training product is available for purchase as a hardcopy (printed) book in both Learner Guide and Trainer/Assessor Guide variants. This unit is available for enrolment and online training/assessment via Catapult LMS (Learning Management System). NOTE: If you are a training provider, please do your own validation, in accordance with your Training and Assessment Strategy (TAS).
$19.00 inc GST
Unit information about the BSBMKG414 training material in this resource
BSBMKG414 information from training.gov.au.
Application
This unit describes the skills and knowledge required to plan, implement and manage basic marketing and promotional activities. It is a foundation unit covering general and basic marketing and promotional activities that do not require detailed or complex planning or implementation.
It applies to people with no previous experience in marketing. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.
Unit mapping information
This unit supersedes BSBMKG414B Undertake marketing activities
Licensing, legislative, regulatory or certification requirements
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Foundation skills
This unit contains foundation skills
Unit sector or competency field
Business Development—Marketing
Prerequisite, co-requisite or interdependent assessment of units
None specified.
Assessment conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:
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office equipment and resources
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examples of products or services to be marketed
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marketing plans, policies and procedures
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case studies and, where possible, real situations
Assessors must satisfy NVR/AQTF assessor requirements.