BSBMKG541
Identify and evaluate marketing opportunities
This unit is an accredited training resource consistent with the Nationally Recognised Training requirements for Vocational Education and Training (VET) and is ideal for Registered Training Organisations (RTOs) in Australia. It consists of Learning Resource Material (instructional theory), an Assessment Workbook, and information about assessment mapping to the Performance Criteria, Knowledge Evidence, and Performance Evidence requirements of this accredited unit.
Our BSBMKG541 training product is available for purchase as a hardcopy (printed) book in both Learner Guide and Trainer/Assessor Guide variants. This unit is available for enrolment and online training/assessment via Catapult LMS (Learning Management System). NOTE: If you are a training provider, please do your own validation, in accordance with your Training and Assessment Strategy (TAS).
$19.00 inc GST
Unit information about the BSBMKG541 training material in this resource
BSBMKG541 information from training.gov.au.
Application
This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.
The unit applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.
Unit mapping information
Supersedes and is equivalent to BSBMKG501 Identify and evaluate marketing opportunities.
Supersedes but is not equivalent to:
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BSBMKG518 Plan and implement services marketing
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BSBMKG519 Plan and implement business-to-business marketing
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BSBMKG521 Plan and implement sponsorship and event marketing.
Licensing, legislative, regulatory or certification requirements
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Foundation skills
Foundation skills essential to performance are explicit in the performance criteria of this unit of competency.
Unit sector or competency field
Technical Skills – Marketing
Prerequisite, co-requisite or interdependent assessment of units
Not applicable
Assessment conditions
Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.
This includes access to:
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legislation, regulations, standards and codes for marketing
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workplace marketing documentation and resources relevant to performance evidence
Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.